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Travel & experiences / February 2024

The magical pictures weren’t the real experience.

Families arrived at a sparsely decorated venue after advertising showed a lavish, AI-generated fantasy.

What happened

Willy’s Chocolate Experience in Glasgow advertised a colorful, immersive attraction using AI-generated images. Attendees found a sparsely decorated venue that did not match the promise. Complaints followed, police were called, and organizers shut the event and began offering refunds. The event’s failure involved both misleading promotion and what the organizers actually delivered.

Source notes

Reporting compares the event’s advertising with attendee photographs and accounts. This is an example of trusting AI-created promotional media, not a chatbot independently planning an event or making a factual error.

What went wrong

Generated promotional images showed an imagined experience. They were treated as evidence of what families would find on arrival.

What to notice and test

Look for clearly labeled illustrations, real visitor photos, and concrete details about what is included. A beautiful generated scene can communicate an idea without proving that the experience exists.

Try it together

Draw an imaginary playground, then label it “our idea.” Compare it with a photo of a real playground and discuss what each image can tell you.

Sources

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